Kanjimull Jewellers carries over 150 years of legacy — once jewellers to Indian royalty, now one of Delhi's most distinguished houses of bespoke diamond, kundan, and polki craftsmanship. The challenge was translating that weight of heritage into a social media presence that felt worthy of it.
I managed the brand's monthly content strategy end-to-end — planning calendars, directing shoots, writing captions, and overseeing community engagement. Every content decision was made with the brand's stature in mind: refined, intentional, never trend-led. The result was a growth of over 7,000 followers in six months, driven by a balance of organic storytelling and targeted paid strategy.
