HANNAN is a contemporary jewellery brand that draws from memory, mythology, and material — working with resin, metal, ceramic, and pearls to create pieces that carry quiet elegance and a touch of the surreal. The brand required a social presence that could hold that same layered, considered quality.
I managed monthly content calendars, captions, and client communications, keeping the brand voice consistent and intentional. A highlight of the engagement was the December 2024 holiday campaign, and a collaboration with Netflix's Call Me Bae — in which lead actress Ananya Panday wore a custom BAE initial necklace by HANNAN. I created the social content for the collaboration, weaving the brand's modern aesthetic into the campaign's bold, youthful energy — significantly amplifying HANNAN's reach to a wider, culturally engaged audience.
